I created PBD Advisory in 2017 as a side hustle to generate more income and now a full on venture.

Originally, I would close a few deals sporadically for a few partners. However, later the highly positive ratio input/output to generate qualified meetings stood out to many business owners who then preferred to make use of my skills to generate meetings for their teams.

I continued doing so for a few years a side business up until COVID came along. At which point, I was hired by a Cybersecurity and MarTech SaaS company which had a great product but no sales team in place.

I remained Head of Sales in that company for 4 years building gradually the Sales Department (SDRs, AEs and Market Research).

Being a salesman at heart and less passionate about managing teams, I decided to utilise my skills to perform my favourite activity: selling.

As Head of Sales in SaaS, I noticed that the majority of “lead generation” companies entailed high risks for little guarantees as these companies would always remain “non accountable” if the leads didn’t convert.

And that’s how PBD Advisory was created.

On the premise of creating tangible revenue for businesses not by generating leads but by managing entire deals.